Using Facebook For Business Marketing: Creating the Perfect Ads for Your Business
Pay per click advertising is by far the most used by people engaged in internet marketing. With the right advertisement, targeted traffic will flood in and using Facebook for business marketing is one of the easiest ways to use a pay per click program.
Facebook ads are available to anyone who has a Facebook account and are somewhat easier to get approved than other pay per click programs.
So how do you go about creating the perfect ads for your business?
Your advertisement needs to be catchy and interesting looking so that it attracts users' attention and they will want to click on it. Most people log onto Facebook to interact with their friends, rather than to look at advertising, so a dull advert will go unclicked. Don't forget, it costs them nothing to click but it does cost you, so be sure that your ad really does reflect the nature of your business.
Using Facebook for business marketing involves a bit of creativity. You can use an image, so that should be attention grabbing and relevant to your ad and to your business. Your text should be tempting and also include an instruction as to what you want someone to do next. Try to think what would attract you to an advertisement for your product and what would make you click on it.
You can specify who you want to target with your advert by choosing any of the following:
Country
Language
Age range
Gender
Interests
Connections
Relationship interest
Education
Workplace
For example for electronic gadgets like a smartphone, you may want to target all genders in the 18 - 25 age group. For a diet and fitness system, maybe those in the 30 to 50 age group would be a good target group. Obviously, the wider the group you choose, the higher you will have to bid for your advertisement to be shown. Bikinis and beachwear would target women whereas sporting goods might target men (depending on what they are); baseball, football, soccer for men, tennis and golf for both genders and aerobics for women.
Facebook ads are available to anyone who has a Facebook account and are somewhat easier to get approved than other pay per click programs.
So how do you go about creating the perfect ads for your business?
Your advertisement needs to be catchy and interesting looking so that it attracts users' attention and they will want to click on it. Most people log onto Facebook to interact with their friends, rather than to look at advertising, so a dull advert will go unclicked. Don't forget, it costs them nothing to click but it does cost you, so be sure that your ad really does reflect the nature of your business.
Using Facebook for business marketing involves a bit of creativity. You can use an image, so that should be attention grabbing and relevant to your ad and to your business. Your text should be tempting and also include an instruction as to what you want someone to do next. Try to think what would attract you to an advertisement for your product and what would make you click on it.
You can specify who you want to target with your advert by choosing any of the following:
Country
Language
Age range
Gender
Interests
Connections
Relationship interest
Education
Workplace
For example for electronic gadgets like a smartphone, you may want to target all genders in the 18 - 25 age group. For a diet and fitness system, maybe those in the 30 to 50 age group would be a good target group. Obviously, the wider the group you choose, the higher you will have to bid for your advertisement to be shown. Bikinis and beachwear would target women whereas sporting goods might target men (depending on what they are); baseball, football, soccer for men, tennis and golf for both genders and aerobics for women.
